Canon has a 7D Mark III Coming with Telephotos to Match

its all about the speculation right now… fun to think about what we could get in future you see…

 

We have now seen Canon register like… 8… 10… a lot of patents for telephoto lenses in the last few months. While not all patents become products, or are even intended to become real products, some of them inevitably do.

 

And there are some good reasons to think that Canon is going to produce new versions of telephoto L lenses or even introduce a new lens like a 200-600mm.

 

So, I kind of think people are forgetting the marketing aspect of Canon introducing a new 7D camera body… the 7D II is purpose built for sports, nature, and wildlife photographers. And as you know, those photographers generally use numerous big telephoto lenses and only a handful of smaller lenses…

From a marketing perspective… what’s better? Just going “hey here’s a new camera body” or going “not only have we made a better camera we’ve even gone out of our way to get you amazing new lenses to go with the cameras better capabilities!”

 

You and I both know which one of those the marketing / product people want.

 

Which is what happened when the 7D II was introduced… Canon released the 400mm f/4 DO IS II on the same day and one month later released the 100-400mm f/4.5-5.6L IS II lens.

Both lenses were, are, high quality improvements to previous generations of equipment. The 7D II, 100-400mm II lens, and 400mm DO II lens were all improved versions of previous products.

 

We also haven’t seen many new big telephotos lately… it’s about time for some of them to get refreshed.

 

So, let’s speculate on what we could be getting…

 

Lenses that could use, but don’t necessarily need, an update:

• 400mm f/5.6 L is an incredibly old design, no image stabilization
• 300mm f/4 L IS is also an old design, old image stabilization system
• 70-300mm could use a new improved, mark II version

 

New lenses:

• 200-600mm
• Diffractive Optic (DO) versions of any of the 300mm, 500mm, 600mm, 800mm telephoto lenses

 

All to go with the inevitable Mark III version of the 7D.

 

Frankly they all sound nice to me. The pricing will inevitably be atrociously high… but more options are more options.