“If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time – a tremendous whack.”
― Winston S. Churchill
A quote writers should take heed of. Drive your points home, don’t be polite or waffle around. Churchill would know, he was a prodigious writer and made his points clear to people. He was seen as brash for it but he did what was necessary.