So here we go… an insanely expensive 400mm f/2.8 instead of a G 100-400 or a 200mm or 300mm lens. So unfortunate considering Sony lenses are already overpriced. So what will that mean for the 400mm f/2.8? A $15,000 lens?
NEW YORK, Oct. 25, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced the development of the long-awaited FE 400mm f/2.8 GM OSS Super-Telephoto lens, with a target launch date in Summer 2018.
The new lens will feature the incredible high-resolution and spectacularly beautiful bokeh of Sony’s acclaimed line of flagship G Master series lenses, while also offering a far-reaching 400mm focal length and f/2.8 large aperture. This combination will deliver a new elevated shooting experience for all professional sports, news, and wildlife photographers looking to capture all of the decisive moments with higher image quality.
Sony will continue to evolve their lens lineup in order to meet the demands of all types of photographers, videographers, and multi-media creators, with many different offerings to maximize the power of the innovative α camera lineup.
Additional details and specifications on the new FE 400mm f/2.8 GM OSS Super-Telephoto Lens will be released at a later date.
Source: https://www.bhphotovideo.com/c/product/1369634-REG/sony_fe_400mm_f_2_8_gm.html
Yeah okay.
Anyways, it’s a year of telephotos I think… or maybe a year and a half… 2018 into 2019.
Nikon has already introduced their 180-400mm with 1.4x teleconverter to compete with Canon’s own super fancy 200-400mm with 1.4x teleconverter.
And it’s rumored that not only is Canon working to get a 7D mark III to market but new and improved telephoto lenses to go with it.
It’s also rumored that Sony is working on a 200-600mm lens as well as Canon.
And ultimately Sony still has an entire line of telephoto lenses to introduce. They’ve gotta make them sometime…